Helping small businesses and nonprofits that have outgrown the way they run.
Sound familiar?
Learning
🗣️ “We hired good people. They just don’t know what good looks like here.”
Onboarding means “shadow someone for a week.” Your best performer got promoted and now manages people with no training for it. The workshop everyone liked last spring didn’t change how anyone works.
Operations
🗣️ “I’m the only one who knows how anything works around here.”
Every vacation is a risk. Every new hire takes months to get up to speed. The plan you made in January hasn’t changed much since. And everyone’s talking about AI, but it can’t fix a process nobody has written down.
Growth
🗣️ “People reach out. Half of them never hear back.”
Inquiries sit in an inbox. Follow-up happens when someone remembers. Your story is strong, but nobody outside your walls is hearing it.
Here’s the good news. These are growing pains. You’ve outgrown the way you run things. That’s also the moment most leaders push harder instead of doing something different.
Picture this instead: your team knows what to do without asking. Every inquiry hears back the same day. The people you serve feel the difference. You take a vacation and come back to things still running.
That’s what we design and build together.
I bring 20+ years across L&D, operations, marketing, sales, and client service, plus design thinking and a habit of following the root cause instead of the symptom. Together we find what’s stuck, design what works, and build the habits that make it stick.
Tell me where you are today. We’ll figure out what’s next.
My Journey
Hi! Hola!
I'm Ceci (Cecilia) Hajredinaj
I believe organizations grow when their strategy, systems, and people are finally pointed in the same direction.
My journey began with a bold move from a small town in Honduras to the United States at sixteen, an experience that forged resilience, adaptability, and a deep commitment to personal growth.
Over the past 20+ years, I've led teams and driven transformation at Citigroup, PwC, and Morgan Stanley. As a Latina navigating corporate America, I learned to innovate with limited resources, lead through complexity, and speak up in rooms that weren’t built for me. Those lessons still shape my approach today.
I founded Thryve x Design on a simple belief: an organization's ability to grow depends on the systems and culture operating underneath it. Learning is one lever. It's rarely the only one.
As a Registered Corporate Coach (RCC™) and certified DISC & Motivators practitioner, I know how to help people grow. But my edge is range. I’ve worked in L&D, operations, HR, marketing, sales, and client service, so I can spot where the real gap is. Sometimes it’s a people leader who was never trained to lead. Sometimes it’s a follow-up process living on sticky notes. Sometimes it’s a great story nobody outside the building is hearing. Usually it’s a little of all three. I start where the problem actually is, not where a specialist would look first.
Beyond the work, I'm an avid learner, aspiring writer and photographer, and kickboxing enthusiast; passions that fuel my creativity, curiosity, and discipline.
Learning
Grow your leaders, your team, and the culture around them.
Coaching for leaders facing hard calls. Team sessions that build trust, communication, and accountability. Learning experiences that build your team's capacity to execute (not just understand) your strategy. And the bigger shift: turning your plan into everyday habits, including the unlearning that growth requires.
Operations
Get the business out of one person’s head.
Clear workflows, client intake, documented processes, CRM cleanup, and practical AI that saves real hours. Less firefighting, fewer dropped balls, and a team that runs smoothly without you hovering.
Growth
Turn interest into clients, partners, and supporters.
Messaging that sounds like you, marketing that reaches the right people, and follow-up systems so no one who reaches out falls through the cracks. Sales and relationship building for leaders who’d rather serve than sell. Available in English and Spanish.